Improve effectiveness of marketing communications

You have a customer, you know what they like, you know what they have bought and they are on your website – or waiting for your communication. Too many marketers look at consumer incentive programs as a one and done. Customer purchases product. Customer gets reward. Start customer acquisition process all over again.

Parago runs customer incentive programs with insight and innovation. We provide the infrastructure, intelligence and know-how to help you capitalize on your customer interactions. Instead of returning to square one with every promotion, why not maximize the experience for you and your customer.

Picture the scenario above, then picture a customer who purchased your product, went to your website to sign up for incentive, was introduced to a survey, had the ability to choose their reward (getting a complementary product, perhaps), then was able to sign up for your deal newsletter, then received ongoing communication about reward status comingled with your latest offer and intelligent marketing campaigns. That’s a smart consumer incentive program.