Align promotions and customer demand

If your customer reward programs are simply ‘do something, get something’ you are missing out on great marketing opportunities. The customer reward process is a critical touch point with a captive customer. You have purchasing information. You have key demographic information. Are you capitalizing on that interaction? If I am redeeming a cash back reward for a popcorn popper, can you also offer coupons to your channel partner or perhaps select a tin of popcorn instead of cash back?

Or maybe upgrade to the kernel of the month club? Offer additional rewards for membership and loyalty (kernel klub?). Layer in your customer retention programs, boosting reward value – all in the same interaction and interface.

The customer rewards experience is one of the few times that a consumer will proactively be seeking interaction. Deliver the right reward at the right time with the right communications and get the right results.