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need for speed: disrupting the omni-channel

need for speed: disrupting the omni-channelIn this research study, we explored today’s omni-channel path-to-purchase. Across 11 different retail categories, we asked consumers how they research and identify the best deals. Our research revealed:

•  exactly how short the path-to-purchase is today
•  the best offers that disrupt the omni-channel
•  how to create a sense of urgency that triggers more sales
•  product propensity to be purchased in the omni-channel
•  preferred omni-channel research resources by product


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