the great American vacation study: how travelers seek, shop and save
Of Americans who take leisure travel, over 90% are vacationing at least once a year. In this study, we explored how these consumers research, plan and schedule their vacations, including how they decide where to go, who goes with them — and, ultimately, how they choose which airlines, hotels, resorts and cruises to book.
Our key finding? Planning is personal. The majority of people book their own trips. And most of them (57%) start on search engines. Travel booking sites are a distant second (13%) and only 2% of today’s vacation-takers use travel agents.
Get “The Great American Vacation Study: How Travelers Seek, Shop and Save” report now to take a deep dive into how to disrupt their consumers’ paths to purchase and, ultimately, get travelers to book more with you.
Want to focus on a specific travel industry? Check out the following excerpts from the full study. Contact us for assistance with travel pricing strategies and incentive solutions.