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the great American vacation study: how travelers seek, shop and save

the great American vacation study: how travelers seek, shop and saveOf Americans who take leisure travel, over 90% are vacationing at least once a year. In this study, we explored how these consumers research, plan and schedule their vacations, including how they decide where to go, who goes with them — and, ultimately, how they choose which airlines, hotels, resorts and cruises to book.

Our key finding? Planning is personal. The majority of people book their own trips. And most of them (57%) start on search engines. Travel booking sites are a distant second (13%) and only 2% of today’s vacation-takers use travel agents.

Get “The Great American Vacation Study: How Travelers Seek, Shop and Save” report now to take a deep dive into how to disrupt their consumers’ paths to purchase and, ultimately, get travelers to book more with you.

 

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Want to focus on a specific travel industry? Check out the following excerpts from the full study. Contact us for assistance with travel pricing strategies and incentive solutions.

cruise industry

travel research, booking and deal sites

hotels and resorts