Prepaid Card Programs

Give your customers what they want when using Parago’s prepaid card programs

Consumers have tons of choices: brand choices, product choices, store choices, so why not give them choice in their reward? With prepaid card programs, customers have the flexibility and choice of cash, and marketers have an impactful branding opportunity and communication vehicle. The right prepaid card program can mean great customer satisfaction and the most desirable incentive, while driving a more profitable program for you with marketing benefits.

A 2009 Parago client case study revealed that when consumers were given the choice of a custom Visa® prepaid card, a retailer gift card at a higher value, or a check rebate option – 74% chose prepaid card. Prepaid card solutions are a win-win situation; consumers prefer them and marketers drive more value from them. For the consumer they are simple and easy to use: there’s no hassle, there’s no need to go to the bank, and they are ready to be used and accepted more widely.

In one such case study, a major national retailer came to Parago looking for a promotion. Their last promotion, which only offered gift cards as rewards, were not producing the in-store boost they were hoping for. So Parago created a consumer incentive program that gave consumers options on their choice of reward (in this case a check, open-loop Visa prepaid card, or a retailer gift card with higher value than the Visa prepaid card). The results were phenomenal; 74% of consumers chose the Visa prepaid card and 20% of the card value was spent back at the retailer, 20% chose a check, and 6% chose the retailer gift card. Customer satisfaction and loyalty rates soared.

For marketers, prepaid card programs provide countless brand and communication outlets. Marketers can customize prepaid cards to come with branded websites; card collateral, greeting cards, email and text message capabilities to help expand the relationship with their customers. Actually, it has been found that, while the prepaid card allows the customer ultimate spending flexibility, retailers see an average of 25 – 50% of reward dollars recycled back to their outlets and partners. The happier you make your customer, the more likely they’ll be loyal and return the favor.

As a leader in consumer incentives, Parago established the use of branded prepaid card programs for rebates and other consumer promotions. Along with issuing millions of cards into market, they’ve also won awards for their program innovation. Parago works with their clients to deliver custom prepaid card program based on your brand, promotion details, or general need.

Consumers are making their preferences known. They’ve made it clear that they want choice, they want an easy-to-use, ready-when-they-need-it, no hassle choice like the prepaid card solution. So provide your customers not only with a reward, but a reward experience. Let Parago develop a prepaid card program that’ll grow your brand and make your customers happy.

rebate cards / consumer promotions / general incentives /

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When you’re ready to order, just contact the Parago Prepaid Team:
1-866-219-7533 or fill out the form below.

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**Your card is issued by MetaBank™ pursuant to a license from Visa U.S.A. Inc.
†Pending Visa and Parago approval