Word-of-mouth for the 21st Century

Satisfied customers--not actors or spokespeople--are your greatest source of endorsements. Many satisfied customers will enthusiastically promote and advocate your products and services, but how much more effective would their endorsements be if they had the right tools and messages?

Parago can help you identify the customers most likely to spread your marketing messages, and we'll help you develop and deliver the tools to turn those "super customers" into effective marketers.

Give people a reason to talk about your products and services, and make it easier for that conversation to take place with Parago's word-of-mouth programs. Our programs work within your current marketing objectives and focus on identifying the customers most likely to share their opinions, educating them, then providing them with the necessary tools to make sharing information easy. Creating a successful program involves creating a "tool kit" of targeted and effective messaging, phraseology and marketing pitches to give to people so they can easily and effectively promote your brand.

Benefits of a Parago word-of-mouth program: *Creates a buzz around your brand, products and services *Gives your consumers a voice in your marketing efforts *Creates a community by connecting customers *Helps you identify "hand-raisers" *Allows you to get immediate and valuable customer feedback *Provides a ready-made test market for new products and services *Less costly and more targeted than mass marketing